Senior Management Conference
- Financial Services Client
Our brief for this event was to create an environment that had never been seen by this senior management audience before; it had to be engaging, encourage discussion and be a step change from previous events. The new CEO needed to set a style of comminucation that would continue long after the conference.
Using the fantastic facilities at Royal Ascot, we created an “in-the-round” auditorium, enabling the audience to sit on all four sides of the stage, live cameras relayed proceedings via giant screens – so that the audience could always see the presenter.
Interactivity was achieved by having the audience “text” in instant messages to screens so that issues/topics could be instantly addressed. Catering and entertainment were delivered in the main grandstand, and we even arranged perfect weather!!
Feedback was that this event more than achieved the brief in creating a “new” style of engagement and openness amongst the group – “the best ever event we have had!”.